Back in my day, the web wasn’t participatory. We would visit a site, read a few articles, maybe even buy a book or a t-shirt even though (*gasp*) we couldn’t try it on first. If something really caught our attention we might bookmark it or email the URL to a friend. We didn’t have any tagging or tweeting or mashing or mobiles. It was a simpler web, and it was very, very boring.
It was also a lot easier to architect.
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